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Greetings WOW Members and Web Professionals everywhere! Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.

We?’ve been covering the topic of Web accessibility in depth and for today?’s podcast, I am reaching out to Brent Norris, Web developer from the Aloha state for some closing thoughts on this important topic.

Yesterday, I summarized my thoughts on the lessons learned regarding the interviews that we?’ve conducted on this topic of Web accessibility and our own efforts to improve the WOW Technology Minute website. In short, I stated that we?’re making progress in the areas of improving our understanding of the importance Web accessibility topic as a profession and thanks to the community we have tools and resources to address this issue head on.

As a result of our recent efforts to update our own knowledge base on the topic, it?’s also clear that in addition to being the right thing to do, Web accessibility makes great business sense and resources exist to readily document this as a business case.

With our own WOW Technology Minute Web accessibility project in mind for example, we?’ve been able to demonstrate that with a little bit of time invested and some very easy to do processes, we can make small incremental improvements on our site that can have a big impact for those with disabilities.

For the ten minute audio response with Brent and his take on the “Top Ten” Web Accessibility Tips complete with explanations of the SEO relevancy, check out today’s WOW Technology Minute.

Today?’s WOW Technology Minute is sponsored by Concentric offering small business and shared web hosting solutions.

Register for the FREE WEBINAR: Combating Spam! Wednesday, 7/30 @ 10:00am PST
Where will be discussing “Perimeter Email Protection” as an email security solution that can protect your business from spam, viruses, directory harvesting.

To register for this FREE one hour Webinar contact: robert(AT)joinwow.org

A transcription of this podcast will be posted within 24 hours.

Greetings WOW Members and Web Professionals everywhere! Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.

If you?’ve been following along with the podcast coverage on the topic of Web accessibility, than you?’re already aware that we conducted a number of interviews from some of the most respected experts on the topic within the Web profession. The goal of our coverage on the topic was two-fold. The first goal was to provide the members and subscribers of this podcast with some practical resources on the topic of Web accessibility that you can easily implement today. Secondly, our goal was to improve the accessibility and quality of the WOW Technology Minute website.

For today?’s podcast, I?’d like to summarize what we?’ve learned through the process and to share my own perspective on the topic. For the complete 3 minute audio visit the WOW Technology Minute. website.

Thank you for listening and watching today?’s WOW Technology Minute.

Today?’s WOW Technology Minute is brought to you by WebProTraining.org check it out at: Web Pro Training.

Transcript:

Web Accessibility Project and WOW Executive Summary
Greetings WOW Members and Web Professionals everywhere! Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.
If you?’ve been following along with the podcast coverage on the topic of Web accessibility, than you?’re already aware that we conducted a number of interviews from some of the most respected experts on the topic within the Web profession. The goal of our coverage on the topic was two-fold. The first goal was to provide the members and subscribers of this podcast with some practical resources on the topic of Web accessibility that you can easily implement today. Secondly, our goal was to improve the accessibility and quality of the WOW Technology Minute website.
For today?’s podcast, I?’d like to summarize what we?’ve learned through this process and to share my own perspective on the topic. For tomorrow?’s podcast, I?’ll be reaching out to Brent Norris, Web developer from the Aloha state of Hawaii who as you may recall, I asked to consult with me on the WOW Accessibility project.

First, I?’d like to acknowledge T.V. Raman Research Scientist at Google for the inspiration for the in depth analysis and the WOW Accessibility Project. I met and interviewed T.V. Raman at the Seventeen Annual WWW conference in Beijing last month on the topic of Web accessibility and was inspired by his “cup half full” perspective on the topic and his passion to educate others in a very logical and upbeat way about the need for and the benefits of designing with Web accessibility in mind.

Now for my thoughts:

In reviewing the past WOW Technology Minute interviews on the topic of Web accessibility, I?’ve learned the following:

•As an industry we are making progress in the areas of improving an understanding and appreciation of the needs for Web accessibility and as a profession we should be proud of that
•I also learned that the cup is half full but according to the experts its much bigger and that this is a positive thing for our profession in terms of oppotyinty and for the Web in general
•Thanks to wide variety of Web accessibility specialist and standards bodies we have more recommendations (national and international ) and tools to better understand and address the problem
•In addition to being the right thing to do for those that are blind, deaf and otherwise handicapped Web accessibility makes great business sense and resources exist to document that
•With just a little bit of time invested and some very easy to do processes even the busiest of the busiest in the Web profession can make a small and incremental change that can have a big impact

To put those statements into perspective, I?’d like to point out that I recognize that most Web professionals do not have the luxury of working for the enterprise. More than likely, the majority of you have clients and tight timelines and operate within the constraints of a small budget. As a result, Web accessibility although important is only a small part of your over all job responsibility. If you?’re like me, than you?’re most likely the developer, the designer, the content, the security and the marketing guru as well. I recognize and understand how difficult it must be to manage the complexity of your daily lives of managing a wide variety of demanding clients and to do?’s.

That said, I?’d like to ask that you consider incorporating some of the lessons learned into your daily Web professional lives. You?’ll feel better for having done so. I know that I have.