Web Professional Minute

 

 Adobe MAX: Interview with Ted Patrick, Senior Evangelist Platform at Adobe: Play Now | Play in Popup | Download

 

 Standard Podcast: Play Now | Play in Popup | Download

Today’s Podcast is a continuation of WOW’s media coverage of the Adobe MAX conference 2009 Los Angeles, CA. Adobe promised an event that would connect, discover and inspire. I walked away with all of that and much more.

Although the keynote on day one kicked off a little late, the professionals at Adobe recovered with an uncanny ability to regroup, refocus and shine.

For Web professionals, Adobe MAX is part design, development and business. Candidly, I can’t recall a time in the eleven years that I’ve been managing the WOW organization that I’m walking away from a conference with something for everyone. Over the course of the next few days, I’d like to expand on that. I’d also like to provide you with a series of interviews why I think this conference provided solutions for designers, developers, those that teach and mission critical business applications that will keep Web professionals like us for a long time.

For today’s podcast, I caught up with Ted Patrick, Senior Evangelist Platform at Adobe. Ted shares his thoughts on the content, the develop and the design community and jobs.

Check out the full five minute podcast on today’s Web Professional Minute. Check out the video of Adobe’s FedEx demo on the YouTube Video below:

A full transcript will follow in twenty for hours.

Today’s Web Professional Minute is sponsored by the Nokia Corporation and their Nokia Web Runtime (WRT) Extension for Adobe Dreamweaver CS4 software making the creation of mobile WRT widgets for supporting Nokia devices easier then ever. Through the Nokia Ovi Store and Adobe AIR Marketplace, developers and designers have an easy way to engage, build and publish their content to Nokia mobile device customers. For additional information check out the Nokia Forum.

 

 RIA, SOA and the Enterprise - Interview with Duane Nickull, Senior Evangelist at Adobe : Play Now | Play in Popup | Download

 

 RIA, SOA and the Enterprise: Interview with Duane Nickull, Senior Evangelist at Adobe : Play Now | Play in Popup | Download

Today’s podcast is a continuation of the media coverage of the Adobe MAX 2009 conference taking place at the Los Angeles Convention Center downtown Los Angeles, CA. Today’s topic is Rich Internet Application, (RIA) Service Oriented Architecture, (SOA) and the Enterprise.

To assist me in the process of better understanding the topic from a Web designer, Web developer and from the business value proposition perspective, I sat down with Duane Nickull, Senior Evangelist at Adobe.

Duane’s an accomplished Web professional and a main focus of his professional career has been working for both the United Nations CEFACT committee and OASIS for the purposes of writing and building new architectures for global integration of multiple systems. Since 1996, Duane also has been working on multiple enterprise architectures including many service oriented architectures (SOA) within various standards bodies including W3C, UN/CEFACT, OASIS and others. Duane has also contributed to many SOA papers and articles on service oriented architecture.

Check out the full three minute podcast on today’s Web Professional Minute.

Check out Duanes blog for additional information abut Duane and his rants, rave and event coverage.

A full transcript will follow in twenty for hours.

Today’s Web Professional Minute is sponsored by the Nokia Corporation and their Nokia Web Runtime (WRT) Extension for Adobe Dreamweaver CS4 software making the creation of mobile WRT widgets for supporting Nokia devices easier then ever. Through the Nokia Ovi Store and Adobe AIR Marketplace, developers and designers have an easy way to engage, build and publish their content to Nokia mobile device customers. For additional information check out the Nokia Forum.

About Rich Internet applications (RIAs)

According to Wikipedia, Rich Internet applications (RIAs) are web applications that have most of the characteristics of desktop applications, typically delivered by way of standards based web browser plug-ins or independently via sandboxes or virtual machines.[1] Examples of RIA frameworks include Curl, GWT, Adobe Flash/Adobe Flex/AIR, Java/JavaFX, uniPaaS, Mozilla’s XUL and Microsoft Silverlight.

The term was introduced in March 2002 by vendors like Macromedia who were addressing limitations at the time in the “richness of the application interfaces, media and content, and the overall sophistication of the solutions” by introducing proprietary extensions.[5][dubious – discuss] As web standards (such as HTML 5) have developed and web browsers’ compliance has improved there is still need for such extensions, when companies want to bring a truly high-end, seamless experience to their users. Javascript compilers with their associated desktop-like widget sets reduce the need for browser extensions even further. HTML 5 delivers a pseudo-application platform. It is still not possible to build RIA-like Web applications that run in all modern browsers without the need of special run-times or plug-ins. This means that if one could run a modern Ajax-based Web application outside of a web browser (e.g. using Mozilla Prism or Fluid) it would essentially be an RIA, though there is some contention as to whether this is actually the case.

About Service Oriented Architecture (SOA)

In computing, service-oriented architecture (SOA) provides a set of principles of governing concepts used during phases of systems development and integration. Such an architecture will package functionality as interoperable services: software modules provided as a service can be integrated or used by several organizations, even if their respective client systems are substantially different. It is an attempt to develop yet another means for software module integration. Rather than defining an API, SOA defines the interface in terms of protocols and functionality. An endpoint is the entry point to such an SOA implementation. Service-orientation requires loose coupling of services with operating systems, and other technologies that underlie applications. SOA separates functions into distinct units, or services[1], which developers make accessible over a network in order to allow users to combine and reuse them in the production of applications. These services communicate with each other by passing data from one service to another, or by coordinating an activity between two or more services. SOA can be seen as a sort of continuum, as opposed to distributed computing or modular programming.

 

 Understanding BING-Microsoft's Search Resource : Play Now | Play in Popup | Download

Greetings WOW Members and Web Professionals Everywhere!

I’m sure you’ve heard the news that Microsoft has launched its new BING search engine. For today’s podcast, I’d like to cover a few of the highlights and connect you up with a couple or pertinent links you and a short promotional video of the features and benefits according to the source.

If you have checked out the Bing, you may notice have noticed different search results from MSN search results and Bing. Although search results are small by comparison to others (5-10 market share) is significant enough to warrant your attention. Clearly, Microsoft will have an uphill battle competing with the 800 hundred pound Google guerilla. That said it’s definitely worth your time to investigate and to resummit your sites and those of your closest customers. :

Bing is marketing itself as a core provider of the following core search categories:

•Shopping
•Health
•Local
•Travel

Although not as robust as Google’s Webmaster resources, Bing does offer some limited information for Web Professionals. Check out the links and all of the great resources on today’s Web professional minute.

Microsoft BING Webmaster Tools
Bing submit page

 

 Top Web and IT Skills In Demand : Play Now | Play in Popup | Download

Greetings WOW Members and Web Professionals Everywhere!

It’s no secret that the economic situation is at its worst position in the past quarter century. That said, I am pleased to report that business and technology consumers continue to seek help from highly trained Web and technology professionals according to a recently published report by Ziff Davis.

* HTML
* Cascading Style Sheets (CSS)
* Search Engine Optimization
* PHP
* .net
* SQL SERVER
* MYSQL
* Java
* C programming

Check out today’s one minute podcast on the Web Professional Minute website.

Today’s Web Professional Minute is sponsored by Peach Pit Press. Peachpit has been publishing top-notch books on the latest in graphic design, desktop publishing, multimedia, Web design and development, digital video, and general computing since 1986.

A complete transcript will be available in twenty four hours.

 

 Web Professional Forecast::Interview with Dan Connolly, World Wide Web Consortium (W3C): Play Now | Play in Popup | Download

 

 Web Professional Forecast::Interview with Dan Connolly, World Wide Web Consortium (W3C): Play Now | Play in Popup | Download

Greeting WOW members and Web Professionals everywhere!

For today’s podcast, I sat down with Dan Connolly, Technical Staff at the World Wide Web Consortium (W3C) with a request that he summarize his keynote session that took place in Denver, CO. last month.

Dan Connolly is a research scientist at the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL) in the Decentralized Information Group (DIG) and a member of the technical staff of the World Wide Web Consortium (W3C). His research interest is investigating the value of formal descriptions of complex systems like the Web, especially in the consensus-building process.

In 1995, Dan moved to Cambridge, Massachusetts to join the W3C staff at MIT. From 1995 to 1997, during the intense struggle between Microsoft Internet Explorer and Netscape Navigator, Dan chaired the working group that preserved HTML as an open standard.

Check out today’s three minute podcast on the Web Professional Minute website.

Today’s minute is sponsored by the Web Master Survival Guide. When you need professional resources, be sure to check out webmastersurvivalguide.com There is something there for all skill levels and disciplines and be sure to ask about advertising opportunities with this PR6 website from the World Organization of Webmasters.

Transcript:

Bill Cullifer, Web Professional Minute: I am here with Dan Connolly, technical staff from the W3C at the Web Directions North Conference in Denver. Good morning Dan and thanks for agreeing to this interview.

Dan Connolly: Good morning.

Bill Cullifer, Web Professional Minute:: Dan, you gave a presentation this morning on a variety of W3C topics, kind of a landscape of the web as we know it today. Can you summarize that session for the subscribes of this podcast?

Dan Connolly: Sure. I think I will use a different question somebody asked at another conference was okay, with technology where anybody can make a radio show, does that mean we are all artists or whatever? The technology is available for everybody and one of the people that had been an artist for a long time sort of had a really good answer which was that it doesn’t mean we are all artists, but we are all responsible for our aesthetic choices. So, I talked a little bit about the balance between proprietary technologies and open standards and stuff and the web is kind of everywhere and everybody has got a choice about how they are going to be a part of it and so you can contribute, you can watch you know and if you don’t make choices, your choices are going to be made for you and this is happening everywhere from government to technology and art and everything in between. So, I think, I was trying to give people a sense of let’s zoom out and look at this technology that’s interacting with our society. It’s changing economics over time and in the course of a day and so yeah, the web used to be… I got in as a technical thing, but now it is connected with a lot of stuff with family and culture and life.

Bill Cullifer, Web Professional Minute: Yeah, very well said. If I am a teacher and I am listening to this podcast and I am looking out in the landscape[Phonetic] in terms of opportunity for employing people, would you have any specific recommendations on areas that they should essentially focus in on?

Dan Connolly: Well, the really current things right now are all dot mobiles[Phonetic] location where services [Inaudible] like this. JavaScript programming is something that remarkably young kids pick up and do amazing things with, but also you know try to go up the food chain a little bit from just the technology. How does this apply to tennis[Phonetic], how does this apply to government, how does this apply… you know and if you can have one good idea that connects a little piece of technology with a little piece of how life works, you could really change [Voice Cross Over].

Bill Cullifer, Web Professional Minute: Excellent. Thank you for your thoughts and for your time today.

Dan Connolly: Right.

 

 2009 Web Professional Forecast::Interview with Pete LePage, Microsoft: Play Now | Play in Popup | Download

 

 2009 Web Professional Forecast::Interview with Pete LePage, Microsoft: Play Now | Play in Popup | Download

Today’s podcast is a continuation on the coverage of the future outlook for Web Professionals. To that end, I sat down with Pete LePage, Product Manager Developer Division at Microsoft at the WOW table top in conjnction with the Web Directions North Conference that took place in Denver last month to talk to him about the rollout of IE8.

According to Pete, Internet Explorer 8 is Microsoft most standards compliant browser shipped to date; but that presents interesting challenges for Microsoft and web developers. How does we, the entire web community make sure we don’t break existing sites, and enable future development? Are progressive enhancements really possible? How do we think about sites we haven’t built yet, and how they might take advantage of new standards features later? We’ll look at these questions and some best practices for dealing with application compatibility today, and in the future.

Check out today’s two minute podcast on the Web Professional Minute website. .

According to Wikipedia, Windows Internet Explorer 8 (abbreviated IE8) is the next version of Internet Explorer, succeeding Internet Explorer 7. Beta 1, targeted at web designers and developers, was released to the general public on March 5, 2008. Microsoft released Beta 2, targeted at all consumers, on August 27, 2008. A public RC (release candidate) was released on January 26, 2009, and the final release is scheduled to follow it later in the year.

According to Microsoft, security, ease of use, and improvements in RSS, Cascading Style Sheets, and Ajax support are its priorities for Internet Explorer 8.

IE8 has been in development since at least March 2006. In February 2008, Microsoft sent out private invitations for IE8 Beta 1, and on March 5, 2008, released Beta 1 to the general public, although with a focus on web developers. The release launched with a Windows Internet Explorer 8 Readiness Toolkit website promoting IE8 white papers, related software tools, and new features in addition to download links to the Beta. The Microsoft Developer Network (MSDN) added new sections detailing new IE8 technology. Major press focused on a controversy about Version Targeting, and two new features then called WebSlice and Activities. The readiness toolkit was promoted as something “developers can exploit to make Internet Explorer 8 ‘light up’.”

On August 27, 2008, Microsoft made IE8 Beta 2 generally available. PC World noted various Beta 2 features such as InPrivate mode, tab isolation and color coding, and improved standards and compatibility compared to Internet Explorer 7. Two name changes included Activities to Accelerators, and the IE7 Phishing filter renamed Safety Filter in the first Beta to SmartScreen, both accompanied by incremental technical changes as well. By August 2008 the new feature called InPrivate had taken the spotlight.

Transcript:

Bill Cullifer, Web Pro Minute: I am here with Pete LePage, Product Manager Developer Division at Microsoft at the WOW Booth. Good afternoon Pete and thanks for agreeing to this interview.

Pete LePage: Hey. No problem. Glad to be here.

Bill Cullifer, Web Pro Minute: Thanks Pete. Are you here with the IE 8? Can you explain to the listeners and subscribers of this podcast what you are here for and exactly what’s going on and how can web professionals benefit. What message would you like to share with us?

Pete LePage: Yeah, there is three really great things that we excited about with Internet Explorer 8. Just about a week and a half ago now, we shipped RC1, so this is our last release before we ship our final product and there is three big things a developer should be excited about. One is all the new standards compliance features and the new things like web slices, accelerators, and that that make developers lives easier, more standards compliant and much more easy to deal with. The second one is a new set of developer tools. Developer tools now ship in the box in Internet Explorer 8. You can simply hit F12 and pull up a full set of very feature rich developer tools that allow you to debug your CSS, your HTML, your JavaScript, the DOM, all sort of things and finally, this is the most important one for your listeners is Internet Explorer 8, we have made the most standards compliant browser that Microsoft has ever shipped. Because it’s the most standards compliant browser that Microsoft has ever shipped, that means we have changed some behavior that may have happened in IE 7 or IE 6. For most sites that’s going to mean nothing changes, but for some sites, they may depend on the old behavior. With that old behavior, things won’t work like they did before. So, there is a couple of easy ways that they can go about fixing that. The easiest one is just to either out of[Phonetic] meta tag or an HTTP response header with X-UA-Compatible and you can tell Internet Explorer 8 to use the IE 7 rendering engine or the IE 8 rendering engine. What we really strongly suggest is for people who have legacy sites or sites that they are not actively working on today, just go add that X-UA-Compatible and set it to emulate 7. That means your site is going to work, it’s going to behave exactly like it did for IE 7. For new sites or sites that you are actively working on, we strongly recommend that people put the emulate 8 tag on there with the X-UA-Compatible and that will make sure that you are always working with the new stuff. That way when Internet Explorer ships the next major version, all your pages are still going to work exactly like they did. So, you don’t have to worry about versions changing or anything like that.

Bill Cullifer, Web Pro Minute: Good information. Good to know and all this is happening very soon, correct? Has the announcement been made in terms of a date?

Pete LePage: We haven’t announced a date yet, but keep your eyes open. There is a couple of great places. Check out the IE blog at blogs.msdn.com/ie, as well there is the IE compatibility center. If you are looking to find out what’s changed with the IE, go check out the compatibility center at msdn.com/iecompat.

Bill Cullifer, Web Pro Minute: Excellent information. Very important web professionals listen up. Thanks for your time today Pete.

Pete LePage: You are welcome. Thanks for having me.

Bill Cullifer, Web Pro Minute: Today’s minute is sponsored by the Web Master Survival Guide. When you need professional resources, be sure to check out webmastersurvivalguide.com. There is something there for all skill levels and disciplines and be sure to ask about advertising opportunities with this PR6 website from the World Organization of Webmasters.

 

 2009 Web Professional Forecast: Interview with Lance Loveday, CEO Closed Loop Marketing: Play Now | Play in Popup | Download

 

 2009 Web Professional Forecast: Interview with Lance Loveday, CEO Closed Loop Marketing: Play Now | Play in Popup | Download

Today’s podcast is a continuation on the topic regarding the future outlook for Web Professionals. To that end, I am on the phone with Lance Loveday, CEO for Closed Loop Marketing. In this interview, Lance shares his thoughts on in the steady increase in Web adverting ad spending and his recommendation for those seeking careers within the Web profession with a knowledge in the areas of Search Marketing.

Check out today’s two minute podcast on the Web Professional Minute website.

Today’s Web Professional Minute is sponsored by WebProfessionalJobs.com There is something there for all skill levels and disciplines and be sure to ask about free resume posting opportunities with this PR6 website from the World Organization of Webmasters.

A full transcript to follow in seventy two hours.

 

 Web Professional Forecast::Interview with John Allsop, Web Developer and Conference Promoter (2 of 2): Play Now | Play in Popup | Download
 Web Professional Forecast::Interview with John Allsop, Web Developer and Conference Promoter (2 of 2): Download

Greeting WOW members and Web Professionals everywhere!

I’m back on the phone with John Allsop, Web Developer and Conference Promoter. As a practicing Web developer and conference promoter of a very popular Web conference series that takes place in various places around the globe, John has a solid understanding of the Web profession. In this interview, John provides a unique perspective on the future outlook for the Web professional in the months ahead.

Check out today’s three minute podcast on the Web Professional Minute website.

Today’s minute is sponsored by the Webmaster Survival Guide. When you need professional resources, be sure to check out WebmasterSurvivalGuide.com. There is something there for all skill levels and disciplines and be sure to ask about advertising opportunities with this PR6 website from the World Organization of Webmasters.

Transcript:

Bill Cullifer, Web Pro Minute: Greetings WOW members and web professionals everywhere. I am back on the phone with John Allsop, Web developer and conference promoter from Australia. John has a solid understanding of the web profession and as a practicing web developer and conference promoter of a very popular web conference series that takes place in various places around the globe, John provides a unique perspective on the outlook for the web professional in the months ahead. John, can you provide the web professional subscribers of this podcast with a summary of what you are seeing and hearing?

John Allsop: From the practical point, [Inaudible] I guess I can only speak from my experience in terms of you know [Inaudible] and also in terms of my experience [Inaudible]. So, I am very fortunate in my position running the company so I can speak [Inaudible] movers and shakers [Inaudible] he is one of the [Inaudible] happened in the last 12 months or so. There has been a [Inaudible] of unbelievable panic [Inaudible] conversations. So people [Inaudible] larger organizations [Inaudible] the base response may be two to three months ago [Inaudible] what was clear [Inaudible] we were not going to spend any money and I think for the last couple of months at least that was very much the nature of the conversations [Inaudible] background conversations I was having with [Inaudible]. [Inaudible] may be two or three weeks [Inaudible] has recognized that the world has changed, that instead of [Inaudible] functions we might have [Inaudible] but you know we have to [Inaudible] and as a consequence [Inaudible] will be much more careful with them. I don’t think there is panic driven [Inaudible] and see what happens [Inaudible] which will definitely out [Inaudible] as I say two to three months ago. So, I think within a few months [Inaudible] you know [Inaudible] and as a web professional I think the Inaudible] is really should [Inaudible] continue to develop your skills, continue to look at the opportunities that will start emerging in place six to nine months around in the [Inaudible] platform and around you know these new technological developments that I just [Inaudible] which are actually a way [Inaudible] browser, but [Inaudible] more browsers [Inaudible] coming in a few months and couple of years [Inaudible].

So, I guess I am [Inaudible] optimistic now around the state of what’s happening than I was a couple months ago. I certainly don’t think people are going to have the kind of boom time [Inaudible] they might have had you know the parties[Phonetic], you know the [Inaudible] often useless web sites that seem to be getting extremely easy money[Phonetic] and [Inaudible] and I think that it’s quite [Inaudible] that the [Inaudible] a lot of [Inaudible] a lot of [Inaudible] people will be really looking hard at their investments and their expenditure [Inaudible] but [Inaudible] something that they are hearing from some of the bigger companies who have a lot of [Inaudible] the fear is that while [Inaudible] companies you know across the [Inaudible] television as well as the web will diminish, it might be that the web spending in and of itself might even increase as people look to more and more return on investment for their advertising and let’s face it [Inaudible] or any other measures you won’t [Inaudible] but you can get a lot better return on investment… on your investment in the web with a lot lower outlay than you can for a lot more traditional media.

This is a [Inaudible] for [Inaudible] web industry, you know around technological innovation, around the grand use of the way [Inaudible] location [Inaudible] what seems to be the potential for advertising revenue to increasingly focus on the web in [Inaudible] traditional media, but I certainly wouldn’t be looking for a very quick return to the boom times of the late ’90s or maybe the last couple of years with the Web 2.0.

 

 2009 Web Professional Forecast::Interview with John Allsop, Web Developer and Conference Promoter (1 of 2) : Play Now | Play in Popup | Download

 

 2009 Web Professional Forecast::Interview with John Allsop, Web Developer and Conference Promoter (1 of 2) : Play Now | Play in Popup | Download

I’m on the lookout for perspectives regarding the future outlook of the Web. I’m hopeful that this series will provide insight regarding the opportunities for those that practice, those that aspire and those that teach within the Web profession. To that end, I am on the phone with John Allsop, a 12 year veteran Web Developer and Conference Promoter of the Web Directions series of conferences.

I caught up with John via Skype in his home country of Australia and for today’s podcast John shares his wealth of knowledge his interesting perspective on the future outlook for the Web and the opportunity for the Web profession.

Check out today’s three minute podcast on the Web Professional Minute website.

Today’s minute is sponsored by the Webmaster Survival Guide. When you need professional resources, be sure to check out WebmasterSurvivalGuide.com. There is something there for all skill levels and disciplines and be sure to ask about advertising opportunities with this PR6 website from the World Organization of Webmasters.

Transcript:

Bill Cullifer, Web Professional Minute: For today’s podcast, I am on the look out for perspectives regarding the future outlook of the Web. I am hopeful that this series will provide insights regarding the opportunities for those that practice, those that practice and those that teach within the web profession. To that end, and I am on the phone with John Allsop, Web developer and conference promoter, of the Web Directions series of conferences. I caught up with John via Skype in his home country of Australia and here is what he had to say.

John Allsop: I am very, very excited around the technologies that are emerging for the Web that are becoming a reality. I think that we are seeing a burst of innovation in all of the browsers. I mean even architects of IE8. Clearly, Microsoft is recognizing that it’s important to start teaming up. I hope at some point start innovating again. I mean there are often innovations in IE8 and they to be much more focusing or playing well with others. Perhaps the way the difference innovations we’re working a decade or so where they would to take the browser war approach to innovation, trying to get people to use your browser because your technological was cool. very much [Inaudible] out of the standards book very much cloying [Inaudible] without the [Inaudible] some of the stuff they do around [Inaudible] and [Inaudible].

So, I guess [Inaudible] to the [Inaudible] around what the future lies for the web industry is and [Inaudible] practicing web profession, technically I think we are living in very interesting times and I think what we are seeing is the way there is a platform becoming an incredibly mature and rich platform, the advantage of being able to [Inaudible] out of your iPhone or the one on your [Inaudible] you kind of [Inaudible] new Panasonic televisions which have web browsers [Inaudible] laptop [Inaudible].

We are seeing you know a [Inaudible] of sophistication in the browsers [Inaudible] make the audio [Inaudible] application, applications that conform [Inaudible] to be able to set expectations around what an application should be like. The [Inaudible] they get from a distant application. I think we are seeing the emergence and implementation of technology [Inaudible] the world in that respect will become a [Inaudible] citizen as a platform over the next 12 to 18 months.

So, that’s really exciting and the people who have developed their web skills [Inaudible] being able to deploy [Inaudible] the traditional [Inaudible] of a web site [Inaudible] takes the [Inaudible] that’s precisely something that [Inaudible] rotation aspect or [Inaudible] which [Inaudible] but the standard by [Inaudible] the [Inaudible] that mean if you have got a web application, a web site, you can ask the browser [Inaudible] and provide… giving permission to the browser to tell you that.

You can [Inaudible] and provide [Inaudible] based on that location. [Inaudible] let’s think about the way… and what happens with the web from a economic point of view, from a business point of view, [Inaudible] become more [Inaudible] where do you use the [Inaudible] what [Inaudible] most of us use our web, you know or [Inaudible] it’s physically [Inaudible] to a [Inaudible] range of locations and it’s also [Inaudible] instance of its use case. Most people use the [Inaudible] kind of research based, work based like activity.

It’s always [Inaudible] what’s called recreational like of experiment with [Inaudible] where I will start expecting the percentage of people using the web would [Inaudible] when jumping into the double digits, jumping into maybe even a significant minority of the use of the [Inaudible] will be around you know location and [Inaudible] traditionally have [Inaudible] things are going to be seen [Inaudible] the opportunity for the web to benefit people’s lives will increase extraordinarily and as a consequence the business opportunity will increase extraordinarily because at the moment, [Inaudible] of why [Inaudible] which we can [Inaudible] as you know [Inaudible] every month and we [Inaudible] having physical access to web pretty much anywhere anytime even in aeroplanes or [Inaudible] to the US that has [Inaudible] activity and about [Inaudible] 300+ of [Inaudible] Wi-Fi [Inaudible] very few places where you won’t have web access and today this [Inaudible] and it is a [Inaudible] range of [Inaudible] theoretical point I think the opportunity to [Inaudible] like [Inaudible] you know come [Inaudible] I think the opportunity is unbelievable.