Web Professional Minute

ICANN again rejected .xxx as a domain extension. There’s strong arguments for and against. Vint Cerf is in charge so it’s probably going to be ok. Two board members did disagree with the board’s decision.

Yahoo! will be appointing a “Traffic Quality Advocate”? as a result of a recent Click Fraud ruling in a San Jose Federal Court. Thousands of advertisers? will get a dedicated? Traffic Quality Advocate? and? a brand new Traffic Quality Resource Center. According to WebProNews, “Yahoo has estimated that, on average, it filters out anywhere from 12 to 15 percent of clicks due to fraud.”

Google is refocusing on Health Search and they have a? new tool for Do It Yourself advertisers called Dynamic Keyword Insertion. Google also answers a few Pay Per Action questions at their Inside Adwords blog.

Deepfish is a prototype browser from Microsoft that runs on Windows Mobile. The phone browser war escalates.

From Aloha Workshops on the Big Island of Hawaii this is Brent Norris for the World Organization of Webmasters and the Wow Technology Minute.

Additional Resources

.XXX Rejected by ICANN
http://www.webpronews.com/topnews/2007/03/30/icann-rejects-xxx-top-level-domain

From yesterday – Porn Domain Vote To Come Tomorrow
http://www.webpronews.com/topnews/2007/03/29/porn-domain-vote-to-come-tomorrow

Yahoo Click Fraud Settlement Approved
http://www.webpronews.com/topnews/2007/03/30/yahoo-click-fraud-settlement-approved

Google Looks To Improve Health Search
http://www.webpronews.com/topnews/2007/03/29/google-looks-to-improve-health-search

Microsoft Releases Deepfish for Windows Mobile
http://www.webpronews.com/topnews/2007/03/29/microsoft-hears-jaws-theme-releases-deepfish

Apple has released a Boot Camp beta for Vista. iTunes reportedly still isn’t Vista-ready.

According to? Eric J. Sinrod? at News.com, “A recent audit by the National Security Archive? –an independent, nongovernmental research effort at George Washington University–paints a bleak picture of governmental noncompliance with E-Freedom of Information Act? a decade after its enactment.”? ? 

They’ve probably lost most of the information. Having the government? manage their own information just sounds like trouble. What are they doing with information anyway. Just kidding, please don’t audit me.

There are two great? web marketing articles over at sitepoint.com. One titled, “Gear Up Your Site for Social Media Marketing“? is very timely and the other “The Essential 2007 Code Optimization Tutorial for SEO” is awesome for you slackers out there that need to catch up in a few minutes.

Which is longer than we have.

From Aloha Workshops on the Big Island of Hawaii this is Brent Norris for the World Organization of Webmasters and the Wow Technology Minute.

Additional Resources? 

Apple Boot Camp Update for 32 bit Vista
http://www.apple.com/macosx/bootcamp/

Perspective:?  Freedom of information? Uncle Sam, get it right!
http://news.com.com/2010-1028_3-6170879.html?part=rss&tag=2547-1_3-0-5&subj=news

SitePoint Articles
Gear Up Your Site For Social Media Marketing
http://www.sitepronews.com/archives/2007/mar/21.html

The Essential 2007 Code Optimization Tutorial for SEO
http://www.sitepronews.com/archives/2007/mar/26.html

Microsoft released a new Xbox… elite it’s called and also released a firmware update for the Zune.? 

You can use the latest beta of Skype to send money via PayPal along with a photo of yourself if you want.

If you’re going to Interop in Las Vegas this year, you’re invited to join us? in? some golf. Hackers, slackers and scratchers are all invited to mix it up with Industry leaders in golf carts. I’ll be reporting back on just who can actually hit the ball.? The First Annual IT Golf Classic sponsored by? WhyITNow.org the World Organization of Webmasters will be May 20th at the Red Rock Country Club with a BBQ to follow. That’s the day before the Interop Conference kicks off. Check WhyITNow.org for details.

Finally,? if you run across some spammy websites ranking high in Google they’d like to know and they have a form you can use to report them faster than you can swap out keywords on your homepage.

All the links are here at wowtechminute.com.? 

From Aloha Workshops on the Big Island of Hawaii this is Brent Norris for? the World Organization of Webmasters and the Wow Technology Minute.? 

Additional Resources? 

Microsoft Unveils Xbox 360 Elite
http://www.microsoft.com/presspass/press/2007/mar07/03-27Xbox360ElitePR.mspx

Skype 3.2 beta for Windows – Send Money with PayPal, video snapshot
http://www.techmeme.com/070328/p100#a070328p100

Zune Update
http://zuneinsider.com/archive/2007/03/28/firmware-update-1-3-wednesday.aspx

The New Ask Search Engine Shows Off Slick Interface And Good Results Too
http://www.masternewmedia.org/news/2006/03/01/the_new_ask_search_engine.htm

Golf Classic By WhyITNow.org and World Organization of Webmasters
http://whyitnow.org/8/it-news/

Google Webmaster Central – An update on spam reporting
http://googlewebmastercentral.blogspot.com/2007/03/update-on-spam-reporting.html

Yahoo! Mail is now offering unlimited storage. Competition is good. Maybe Google and Microsoft will step it up too.

Here’s a new Google mobile feature you might not have heard about, text your flight number to Google at 466453 and Google will return your flight information. Now that’s nice. Especially since they just signed a deal with LG to put Google Mobile on millions of phones.

WebProNews reports MySpace revenue? at about 30 million per month according to? one analyst. Rupert Murdoch purchased MySpace in 2005 for 580 million. Revenue is expected to double next year.

Also according to WebProNews, “Shoppers looking to purchase Dell PCs and notebooks will now have a choice between Windows Vista and Linux-based operating systems for their new machines.”

From Aloha Workshops on the Big Island of Hawaii this is Brent Norris for the World Organization of Webmasters and the Wow Technology Minute.? 

Additional Resources

Yahoo Mail Announces Unlimited Storage
http://www.techcrunch.com/2007/03/27/yahoo-mail-announces-unlimited-storage/

Yahoo Raises The Email Stakes
http://www.webpronews.com/topnews/2007/03/28/yahoo-raises-the-email-stakes

Yahoo Mail to offer unlimited storage
http://www.techmeme.com/070328/p23#a070328p23

Google Builds Up Mobile Search
http://www.webpronews.com/topnews/2007/03/27/google-builds-up-mobile-search

LG Offers Mobiles With Google Services
http://www.webpronews.com/topnews/2007/03/28/lg-offers-mobiles-with-google-services

LG Electronics and Google Team Up to Enhance the Mobile Experience
http://www.techmeme.com/070328/p49#a070328p49

Analyst: MySpace Is A Goldmine
http://www.webpronews.com/topnews/2007/03/28/analyst-myspace-is-a-goldmine

It’s called Device Central and it’s integrated into Photoshop, After Effects, Dreamweaver, Flash and more. Device Central is basically an emulator that lets designers and developers see how their work will look on a about one hundred different phones.

Flash is now integrated with Photoshop and Illustrator. Upgrade versions of some of the software like Contribute, is reportedly going for around a hundred bucks.? The Master Collection which appears to be similar to the Adobe Production Studio is going to sell for around twenty-five hundred dollars.

For you print designers out there, check out WebProNews for an article listing Ten Reasons Print Is Alive And Well.

Search engine marketers might want to check out Google’s new Pay Per Action program in beta near you.

From Aloha Workshops on the Big Island of Hawaii this is Brent Norris for the World Organization of Webmasters and the Wow Technology Minute.

Additional Resources

Adobe gets Flash-y with mobile design platform
http://news.com.com/2061-10801_3-6170604.html

Amazon Canada Price Leaks
http://www.amazon.ca/s?ie=UTF8&keywords=Adobe&rh=n%3A3234171%2Ck%3AAdobe%2Cp%5F3%3A%24100%20or%20more&page=4

10 Reasons Print’s Not Dead
http://www.webpronews.com/topnews/2007/03/26/10-reasons-prints-not-dead

Pay-Per-Action beta test
http://adwords.blogspot.com/2007/03/pay-per-action-beta-test.html

First, a quick reminder that Adobe is announcing the launch of their new creative suite tomorrow, that’s our Tuesday for those of you in a? far away time zone. This is the first major launch since acquiring Macromedia and subsequently some of my favorite tools. Let’s hope the integrations? went silky-smooth.

So I have a question for you. What do longjump, Proto, Teqlo, Calgoo, Tungle, System One, blogtronics, Cogenz and Stikkit have in common? They’re all companies you’ve probably never heard of. They’re also companies you may want to learn about since they’re all about the current state of the Internet and each are carving out a product or service niche you may also have never thought of.

Things are changing out there folks and it’s time you dig back in and learn something new. Not because any of these companies will become Google or Microsoft. You need to learn about these companies to stay informed on the latest trends so you don’t make a stupid mistake or recommendation at your job that will cost you or your company money.

The links to the companies are here at wowtechminute.com. It’s time to look.

From Aloha Workshops on the Big Island of Hawaii this is Brent Norris for the World Organization of Webmasters and the Wow Technology Minute.

Additional Resources
Special thanks to CNET.com for the webware link and article.

A new generation of office tools
http://news.com.com/2009-1012_3-6170034.html?part=rss&tag=2547-1_3-0-5&subj=news

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The Adobe Flash Media Encoder is now shipping. This is a killer tool for prepping your Flash movies and videos for YouTube. Speaking of YouTube, NBC Universal among other broadcasters are officially in development of their own video website. TechCrunch reports the new service will include content from dozens of tv studios and at least 2 major movie studios.? 

In related news, Viacom is being sued over a Stephen Colbert parody. The EFF and others don’t think it’s? right to force video sharing sites to remove the moveon.org? clip.

Feedburner has made an update to their algorithm in case you’ve seen an? unexplainable? spike in your subscribers.

All the links to all the sources are posted at wowtechminute.com.

From Aloha Workshops this is Brent Norris for the World Organization of Webmasters and the Wow Technology Minute.

Additional Resources

Adobe Flash Media Encoder Now Shipping
http://weblogs.macromedia.com/labs/archives/2007/02/adobe_flash_med.cfm

Broadcasters Video Site Press Release
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070322005690&newsLang=en

Confirmed: TV Networks Launch New Company To Counter Perceived Google/YouTube Threat
http://feeds.feedburner.com/~r/Techcrunch/~3/103617559/

NBC, News Corp. push new Web rival to YouTube
http://news.com.com/2100-1025_3-6169651.html?part=rss&tag=2547-1_3-0-5&subj=news

Viacom sued over Colbert parody on YouTube
http://news.com.com/2100-1030_3-6169765.html?part=rss&tag=2547-1_3-0-5&subj=news

Will I be Sued for Supporting Piracy?
http://feeds.feedburner.com/~r/WebpronewsExpertArticlesRssFeed/~3/103044218/will-i-be-sued-for-supporting-piracy

Feedburner – Algorithm Update Changes
http://feeds.feedburner.com/~r/BurnThisRSS2/~3/101699100/algorithm_updates_change.php

SiteProNews.com has all the things you should look out for when switching domains. You’ll want to bookmark this one.

Robert McLaws reports on software to cut the commercials out of your Recorded TV in Vista.

The Google Webmaster Blog has some solid advice on? ”Site content and use of web catalogues” with specific advice? for not hiring? the wrong seo consultant. The post is valuable because it ties together real world practices with questionable? ethics. If you’re the black hat seo type you’ll definitely want to ignore this one.

Lynda.com has some great videos posted of Mike Chambers giving an intro and complete overview of Adobe’s new? Apollo development tool.

All the links and resources to these stories are at wowtechminute.com.

From Aloha Workshops on the Big Island of Hawai`i this is Brent Norris for the World Organization of Webmasters and the Wow Technology Minute.

Additional Resources

How to Reduce the Pain of Switching Domains
http://www.sitepronews.com/archives/2007/mar/19.html

Media Center Cutter for Windows Media Center is coming
http://mobilewares.spaces.live.com/Blog/cns!78533A1A2E078194!340.entry

Site content and use of web catalogers
http://googlewebmastercentral.blogspot.com/2007/03/site-content-and-use-of-web-catalogues.html

Apollo Movies by Mike Chambers at Lynda.com
http://movielibrary.lynda.com/html/modPage.asp?id=378

Google is buying Adscape. Inserting ads into games is apparently the idea behind the purchase. The terms were not released however, Google did say they have already been in talks with game developers for some time. Google also purchased Gapminder’s Trendalyzer software. Trendalyzer animates various data points and is said to “create novel effects” out of statistical analysis. It sounds to me? like Google Analytics is going to take longer to load.

Adobe has officially released Apollo and as Michael Arrington at TechCrunch points out, this could create entirely new classes of companies. Apollo lets it’s users create content that is cross-operating system, cross-browser and desktop ready.? This means that? the Rich Internet Apps you build? for the? Apollo runtime will run on the desktop apart from the browser and vice-versa.? Also think in terms of? occasionally-connected applications that can be built from HTML, Flash, Flex and AJAX.

From Aloha Workshops on the Big Island of Hawai`i this is Brent Norris for the World Organization of Webmasters and the Wow Technology Minute.

Additional Resources

Google has acquired Adscape Media
http://www.google.com/press/annc/annc_adscape.html

From Google Blog : Let the passion continue! We’re acquiring Adscape
http://googleblog.blogspot.com/2007/03/let-passion-continue-were-acquiring.html

Adobe Apollo Launched, So Go Build Something
http://www.techcrunch.com/2007/03/18/adobe-apollo-launches-so-go-build-something/

Public Alpha of Apollo Debuts on Adobe Labs
http://www.adobe.com/aboutadobe/pressroom/pressreleases/200703/031907ApolloLabs.html

Download Apollo? from Adobe Labs
http://labs.adobe.com/technologies/apollo/

Vanessa Fox over at the Google Webmaster Blog has a new post about an? enhancement to the Google Webmaster Tools. If it’s your job to make sure your site gets traffic, you’re aware of Google’s Webmaster Tools. These tools expose a lot of data about the way Google “sees” or? indexes your website.

For a while we’ve been able to check out the keywords other sites use in their links or anchor text? when they point to our sites. Now you can get the complete key phrases used in? the anchor text. This is important for web marketers. Especially if you want to see how various keywords are grouped together by other webmasters or bloggers? linking to your site.

So there you have it,? some low-hanging fruit in your search engine marketing to-do list? for next week. Have a great weekend and don’t drink and drive over this lucky? St. Patrick’s Day weekend. Be careful if you decide to drink and walk.

From Aloha Workshops where it’s green all the time, this is Brent Norris for the World Organization of Webmasters and the Wow Technology Minute.

Official Google Webmaster Central Blog
Get a more complete picture about how other sites link to you.
http://googlewebmastercentral.blogspot.com/2007/03/get-more-complete-picture-about-how.html

Google Now Reporting Anchor Text Phrases
http://searchengineland.com/070315-221747.php